Your website
Built or rebuilt on your own domain, fast and easy to update.
Engineering on a monthly plan
A hands-on CTO who builds what your firm needs.
For owner-led professional firms of 10 to 50 staff: your website, workflows and tools, designed, built and monitored by a senior engineer who works with you directly and in writing.
Your request
New client enquiries arrive by email, and someone copies each one into a spreadsheet by hand every day. Can that whole step run by itself, without fail?
What gets built
- A form that files each enquiry in your CRM
- An instant reply to the client, and an alert to you
- A check that tells you if the flow ever stops
The problem
The technology work piles up, and nobody owns it.
Your website needs changes nobody has time to make. Enquiries and invoices are copied by hand between tools, the email domain was set up years ago, and a new AI tool keeps being suggested to you.
Your firm is too small for a technology team, and the usual answers fall short: an agency quotes one project and leaves, a contractor builds without a plan, and a full-time CTO costs too much.
What gets built
The engineering work a small firm needs, done for you.
Each request is one outcome sized for a small firm, up to about a day of work. A larger job, such as a new website, runs as steps you approve one by one; bigger work is covered under who it is for.
Workflows and automations
Enquiries, bookings, invoices and follow-ups that run on their own.
Connected tools
Your CRM, accounting, calendar and forms in sync; no double entry.
Email, domain and accounts
Workspace or Microsoft 365, DNS, cloud and SaaS accounts.
Small internal tools
A simple app for the one job your spreadsheets handle badly.
Dashboards and reports
The numbers you check each week, current and in one place.
Monitoring
Checks and alerts on what was built, so a problem shows early.
Advice, when a decision comes first
Vendor picks, quote reviews and plans, as part of the work.
How it works
Everything in writing, at the pace you set.
There are no standing meetings to attend. You write each request when it suits you, and every plan, change and report comes back to you in writing, ready to review between your own client work.
- 01
Choose your plan
Pick the pace that fits your firm; you can pause or cancel it any time. - 02
Meet once, if you like
One optional introductory call, so you know exactly who is serving you. - 03
Send your requests
Describe each outcome in writing, in your private workspace, any time. - 04
Approve, and it is built
You approve each change; it is built, tested, handed over and monitored.
Who it is for
Made for small firms, and selective about it.
Seats are limited and kept for the firms this service fits best. If yours turns out not to fit, you receive a full refund before any work starts.
A good fit
- A consultancy, agency, design studio, or architecture or engineering practice
- An owner-led firm of 10 to 50 staff, with the owner making the calls
- No technical lead on staff, and no wish to hire one yet
- Happy to brief and approve the work in writing
Not the right fit
- A custom product, a platform with many users, or data and AI systems
- Health records, card payment data, or legal and tax client files
- A firm of more than 50 staff, or one with its own technology team
- Urgent incidents that need someone on call around the clock
The line is simple: a website, a workflow, or an integration between the tools you already use is in scope. Work that needs a full engineering team moves to an ML LABS service, built for that work.
Plans
Choose the pace that fits your work.
Both plans are monthly. Pause or cancel at any time; either change takes effect at the end of the month you have paid for.
Seats are limited, and prices rise as they fill. The price you start on stays locked for as long as you remain subscribed.
Standard
$3,000USD / month
For firms with one piece of work moving at a time.
- One active request at a time
Add as many requests as you like; they wait in your queue.
- First reply within 2 business days
A written first response to every request you send.
- Designed, built and monitored
Built in your systems on your approval, then watched as it runs.
For a faster pace
Priority
$6,000USD / month
For firms with several pieces of work moving at once.
- Two active requests at a time
Two move side by side; add as many requests as you like.
- First reply within 1 business day
A written first response by the next business day.
- A monthly review of your systems
A written review each month, and a roadmap each quarter.
- An optional 30-minute call each week
Use it for updates, discussion or advice, whenever it helps.
Who serves you
One senior engineer, named and yours.
Before any work starts, you are assigned one senior engineer, introduced by name in your welcome. Your engineer reads each request, designs the solution, builds it and watches it run; no account manager sits between you and the person doing the work.
Every request and change stays on record. Your engineer learns your systems, your tools and your way of working, and stays on your account, so you never have to explain your firm twice.
Questions
Common questions.
Who is this service for?
Owner's CTO serves owner-led professional firms of 10 to 50 staff with no technical lead on staff: consultancies, agencies, design studios, and architecture and engineering practices. If your firm turns out not to fit, you receive a full refund before any work starts.
What is out of scope?
Custom products, platforms with many users, data and AI systems, regulated data such as health or card payment records, on-call incident response, devices and on-site visits. Work of that size and complexity belongs with an ML LABS service, where its founder leads your work himself, with a full team behind it.
How is the work monitored?
Each thing built for you gets checks and alerts that reach you and your engineer. A failure becomes a request in your workspace and is fixed in business hours, ahead of new work; this is not an on-call desk.
Are there calls or meetings?
Both plans include one optional introductory call at the start, with the engineer who serves you. Priority adds an optional 30-minute call each week for updates, discussion or advice. Everything else, from your requests to your approvals, runs in writing through your private workspace, on a schedule that suits you.
How fast will you get a reply?
Standard gives you a first reply within 2 business days and keeps one request active at a time. Priority gives you a first reply within 1 business day and keeps two requests active at a time.
Do you need to share passwords?
Never. Owner's CTO does not ask for your passwords. Access is a delegated grant you can revoke, removed or rotated once the work is done, and every change waits for your written approval.
Can you pause or cancel?
Yes, at any time and from either plan. A pause or a cancellation takes effect at the end of the month you have paid for.
What should be running on its own by next month?
Choose a plan and send it as your first request.